Monday, June 23, 2008

Gita Teams with Armstrong for Livestrong

"Gita Sporting Goods is teaming up with the Lance Armstrong Foundation (LAF) and Nike to market and distribute Nike's new line of Livestrong cycling apparel.
...
These new Livestrong cycling pieces will be available through Gita's normal distribution channel of independent bicycle dealers and through LAF at www.livestrong.org. They are scheduled to be in bike shops across the country beginning July 5 to coincide with the start of the Tour de France."

Read the full article at Bicycle Retailer and Industry News.

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