Wednesday, July 23, 2008

Apple & Trek

Trek Bicycle Corporation. Communicating their message:
Trek Bicycle Corporation, a global leader in bicycle design, innovation, and manufacturing, produces and sells a wide range of bicycles to match the needs of virtually every rider. Whether you’re a professional bike racer—like 2008 Giro d’Italia Champion and Trek-athlete Alberto Contador, a recreational rider, or a commuter who uses a bicycle as a daily mode of transportation.
...
Trek Bicycle Corporation, in conjunction with design agency Planet Propaganda, takes designs created in Adobe Photoshop and Adobe Illustrator and combines them with video in Final Cut Studio to deliver video podcasts.

You can read the rest of the article & watch a pretty interesting video at the Apple Profiles: Trek link.

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