Friday, July 18, 2008

Trek's Go By Bike Challenge

Trek will be giving away a Trek 7.2 FX (approximate retail value of $500) every day to a Go By Bike pledger. 46 lucky pledgers will win a new Trek 7.2 FX.
You can find more information & sign up at the 1world2wheels website.

Trek will be heavily promoting the Go By Bike Challenge. Trek's independent bicycle dealers will be taking people's in-store pledges and Trek will be running a couple of full-page print ads in USA Today.


From the 1world2wheels website here are 6 things you can do:
  1. Ride your bike, especially for trips under two miles. Why? The emission controls on your car are not operating effectively in the first few minutes thus short trips create more pollution.
  2. Get your kids to ride. In 1964 50% of kids rode to school and the obesity rate was 12%…in 2004, 3% rode to school and the obesity rate was 45%. To learn more, check out www.saferoutestoschools.org.
  3. Get your friends to ride their bikes. Challenge them to find out where they can pedal within two miles of their house, then encourage them to take a bike for short trips.
  4. Contact your state bicycle advocacy group and support their efforts.
  5. Like to ride mountain bikes? Join the IMBA and support their efforts to open new trails and maintain existing trails.
  6. Keep updated on important issues and events. Sign up for 1world2wheels.org.
Trek & 1world2wheels scores bonus points with me for including SafeRoutesToSchools. I think that the SafeRoutesToSchools program has the potential to be one of the most effective bike outreach programs out there.


I am sure that we all have heard that "Great minds think alike" and so it should not be surprising to note that there are some similarities between Trek's Go By Bike Challenge & Clif Bar's 2 Mile Challenge.

Clif began their Two Mile Challenge at Interbike 2007 & the heavily promoted it with a team of people van touring the country on bio-fuel, smiles, & Clif Bars trying to get more people out of their cars and onto their bikes.
More about their bus:

They also have a pictures of the bus from Interbike 2007 and a photo set from their 2007 2 Mile Challenge bus tour.

So, tell your friends & buy some baskets for your townie because those groceries won't get themselves!

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